A Warm Thank You to
Quest Diagnostics
Partnerships are such an integral part of the non-profit landscape. At Bread of Life, Inc., a downtown non-profit, which provides food, housing, and medical services to the underserved communities of Houston, a debt of gratitude needed to be expressed to Quest Diagnostics for their aid, in the form of a grant, which Bread of Life hoped to renew in the new year. In a fast world, where partnerships are easy to take for granted, Bread of Life wanted to take a moment to recognize this contribution, what change it had brought about, and what a renewal in the future would mean.
As this was a relatively last-minute project for Bread of Life, there was a question as to what form exactly it should take. Too simple and it would call into question its lasting result, and too complex would be too resource intensive. It was down to me and my marketing associate to take the leadership team's notes and translate it into a visual presentation that would pull heart strings and convey gratitude. I handled cinematography, lighting, and directing the interviewees, which consisted of coaxing a natural, relaxed, off-the-cuff feel to the interviews, to best express a genuine emotion.
In the end, everyone was moved by the final product, which we were proud to deliver as a polished final result.